Is SEO Dead In 2020?
Is SEO Dead In 2020?
Photo by Myriam Jessier on Unsplash

Is SEO Dead In 2020 — A Myth Or Reality?

The sky is fallen, and SEO is dead — or is it? That is an ongoing concern every year, but what is the current situation about organic search in 2020?

Sponsored Google listings all above the fold

If you search on for a commercial keyword like “iPhone 11”, “Samsung TV,” or similar, you can be pretty sure that everything above the fold is is sponsored ads and product feeds.

The share of organic traffic in 2020

According to a study by Bright Edge, organic traffic is responsible for more than 51% of all visitors coming to websites, trumping all other sources such as paid (14%) and social (5%) traffic. (stablewp.com)

Why leave money at the table?

If you already do your best to serve your customers with quality content and trying to drive traffic and make sales, then why not try to rank in Google?

How to get started with Search Engine Optimization

If you want to get your fair share of the free traffic from Google’s search results, today is the perfect time to make that decision!

The core foundation of SEO

  • Onpage SEO: Your content and site structure and user experience (UX)
  • Off-page SEO: External backlinks links from other websites
  • Technical SEO: Is the Search Engines able to crawl and render your website

Keyword research

The first step to rank in the organic search results is to target the right keywords. You need to perform keyword research, so you can locate the kind of keywords that has enough search volume.

Measuring the competition

After creating a list of relevant keywords you consider to target, the next thing is to look at your competitors. If you are staring with your first blog post on a brand new domain name, you are pretty much the new boy in class — without any Domain Authority.

Content Creation

After creating a keyword list, it is time to move on and create some high-quality content for your users. Content marketing is not only about pleasing the search engines — it is about engaging your users and hopefully make some conversions.

  1. Use your primary keyword in the page title.
  2. Use the primary keyword in the meta description.
  3. Use your primary keyword in the H1 tag.
  4. Use your primary keyword in the first paragraph.
  5. Aim for a specific keyword density (Avoid keyword stuffing)
  • The first paragraph supports the headline and elaborate.
  • The rest of the article supports the headline and add additional value and information.
Examples of featured snippet in Google
Examples of featured snippet in Google
Featured Snippet ing Goole
  • Consider writing guest blog posts (high-quality content) or articles
  • Check authority websites that have broken outgoing links to similar content — then notify the webmaster that he has a broken outgoing link and suggest that he can link to your content
  • Publish press releases Even you might not get a link; you will get brand mentions, which are also a strong signal fro brand building).
  • Leverage websites with high authority (share PDFs, presentations, etc.)

Other ranking factors

  • Page speed: Your website’s load speed is critical! (use Lighthouse to measure it) cheap web hosting on cheap web servers leads to slow site speed
  • Mobile friendly: If you can’t make your site mobile friendly, consider a mobile version. Google has clearly stated: Mobile-first!
  • Bounce rate: If your website visitors bounce, it is a clear indication to Google that the user didn’t find what he needed. (That’s a pretty strong signal that your site does not belong in the top of the organic search results) Remember to sign up for Google Search Console and monitor your bounce rate.
  • Social Media Marketing: Google has access to data from millions of Chrome browsers, Android smartphones, and a lot of websites are using Google Analytics. So even social media is not directly SEO, it gives Google a pretty solid statement how the users from social media behave on your website and how many social shares you get
  • Click-Through rate — If your content is showing up on page one in Google, but no one is clicking, it is a strong signal. You can measure it in Google Search console (Consider changing titles and meta descriptions to improve your CTR)

The $106.000 organic traffic URL — A Real case study

Yes, it sounds crazy, but that is the case — and no, it was not the front page! :-)

SEO Geek Lab Logo
SEO Geek Lab Logo

My SEO journey started as a hobby that turned into a living. I love testing and tweaking, and coaching. Someone is going to rank one on Google, so why not you?

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