Stealing content is not improving your rankings
Stealing content is not improving your rankings
Photo by Bermix Studio on Unsplash

I am a member of many SEO groups and a few forums, and I often experience many newbies asking questions.

Don´t get me wrong, I have nothing against SEO questions, and I try my best to answer a few now and then.;-)

But a few times, it simply crosses my mind — “What on earth are people thinking about?

The right idea but the wrong mindset

I love when people are eager to learn and ask any SEO questions, but often the same people seem to have the wrong mindset.

SEO is a long-haul game — it is like growing your vegetables in your kitchen garden —…


Buying backlinks — Does it still work for SEO in 2021?
Buying backlinks — Does it still work for SEO in 2021?
Photo by Manuel Sardo on Unsplash

Link building is still highly relevant in 2021, but not all links contribute to your website’s authority.

If you already have a website, you know that you need to gain some relevant links — preferable from some authority sites within the same niche, but should you buy those links?

Why you should buy backlinks

  • You know how to evaluate a website and can make a good deal
  • You want to boost your rankings in Google — FAST
  • Your competitors are buying links
  • You want a faster link building process

Why you should NOT buy backlinks

  • You are not 100% sure how to evaluate a website (potential link partner)
  • You risk losing…


SEO is cool but no for everyone!
SEO is cool but no for everyone!
Photo by Gemma Evans on Unsplash

You might wonder why an SEO guy would preach about WHY you should not do Search Engine Optimization (SEO).

But the fact is that SEO is not for everybody!

This article is for the people who are not sure if they should invest their time and money in SEO.

I’m going to go through 3 reasons why you should not do SEO — and why you may want to reconsider your choice.

I hope that it will be beneficial for all website owners, entrepreneurs, bloggers, etc.

Reason 1: You don’t know which keywords to target.

You might think you know the keywords you should be using on your website…


Have you ever been forced to write an article without a single clue of the topic?
Have you ever been forced to write an article without a single clue of the topic?
Photo by Austin Chan on Unsplash

If you are a copywriter and you write articles for external clients, it is not unusual that you have to write about a topic you have NO CLUE ABOUT but need to figure out.

(Personally, as a male, I would probably have a hard time writing about bras, even I might have some “Hands ON experience”)

How do you structure your research?

How do you optimize your article, so both the users (AND GOOGLE) adores you?

The “Jeopardy approach” — Call a friend.


SEO people are weird — God Bless SEO´s!
SEO people are weird — God Bless SEO´s!
Photo by Dan Parlante on Unsplash

It might sound like a weird question, but you would be surprised how many people that still in 2021 don´t have a clue about Search Engine Optimization (SEO) and the impact it can have on a business.

Build it, and they would come.

Many professionals like web designers, UX designers, and marketing people often seem to have a “build it, and they would come” attitude.

Just make a stunning design and put a minimum of text — a few moving parts would make it even more incredible.

Little would they know how much work goes into optimizing text and images, examine competitors’ metrics?

Oh yes, and…


Nothing beats the feeling of ranking nr. one in Google and make money
Nothing beats the feeling of ranking nr. one in Google and make money
Photo by Benjamin Davies on Unsplash

If you have a website, you have probably heard about duplicate content — the discussion has been going on for years, but what is duplicate content, and what is the impact on SEO?

First of all, it is perfectly OK to copy, but not to steal!

When I talk about copying content, I don´t mean that it is OK to steal other people’s content and paste it on your website.

But it is OK to curate a part of a website and credit the source with a link back to the snippet you curate.

Content curation happens all over the…


Working With SEO On A Brand New Website
Working With SEO On A Brand New Website
Photo by Austin Chan on Unsplash

I often get the question, “How do I start with SEO on a brand new website.” My initial answer usually goes like this: “Well, how persistent and patient are you?”.

The reason why I ask is simply to determine if the person is serious about SEO or just expects it to be a “push button make money overnight.”

Working With SEO Is Like Gardening


AI Content — Would It Kill The Content Creator Jobs?
AI Content — Would It Kill The Content Creator Jobs?
Photo by Rohan Makhecha on Unsplash

I have always been fascinated with new tools and software, especially for SEO.

I might, in fact, suffer from the Shiny Object Syndrome :-)

However, it is not like I am buying every tool I stumble upon, but SEO automation tools and software usually get my attention.

AI And Content Creation

Recently I have seen a lot of tools being released for generating content by using AI.

They usually use GTP-3, a language model that uses deep learning to produce human-like text.

Last week I ran a little experiment to see if it was possible to use a minimum of time and create a…


Content is still king in 2021
Content is still king in 2021
Photo by Paweł Furman on Unsplash

It is often stated that “Content is king.” But why is content on a website so important?

To put it simply, content is a website’s main attraction and the most fundamental building block of SEO.

When users come to your site, they want answers to questions. The more relevant content you have, the easier it will be for users to find what they’re looking for.

There are quite a few ways that content can help improve inbound links or have positive external ranking influences on your site.

One way is by providing informative, insightful, and search-friendly articles on subjects related…


Changing your content can have a negative impact on your SEO rankings
Changing your content can have a negative impact on your SEO rankings
Photo by Campaign Creators on Unsplash

Most website owners should have an interest in optimizing for conversions. But what about the free traffic that is coming from search engines? Is there something to be aware of?

The risk of testing by adjusting content

You should look inside Google Search Console and look at the URL you plan to optimize — what keywords are ranking in Google and what position the URL currently has?

If you start rewriting content, there is a big chance that you are going to lose those existing rankings, so pay attention to them before you edit your content.

Sometimes adjusting an H1 headline by replacing a keyword can jeopardize…

Brian Petersen

My SEO journey started as a hobby that turned into a living. I love testing and tweaking, and coaching. Someone is going to rank one on Google, so why not you?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store